In 2010, the company collaborated with the Michigan Works! program, St. Clair County and St. Clair County Community College to find hires for its St. Clair County mortgage call center.
Much of the business the company gets begins with tips about people seeking mortgages that come from aggregators like Lending Tree.
From there, it's up to the company's mortgage brokers to convince mortgage seekers that the company is their best choice. A competitive rate is important, but delivering on service guarantees of timing, no surprise costs and attention to detail is crucial to winning customers, Walker said.