LendingTree Adds Financial Partners to Automated Pre-Approval Platform

CHARLOTTE, N.C.Feb. 1, 2022 / — LendingTree®, the nation’s leading online financial services marketplace, today announced Mercury Financial, Avant, and Ally Credit Card (Ollo) as the founding partners of TreeQual, LendingTree’s automated pre-approval platform designed to make it even easier for consumers to achieve their financial goals.

TreeQual was built to bring more certainty and transparency to LendingTree’s financial product marketplace, significantly improving the likelihood of its members being approved while adding greater efficiency and scale for its credit and lending partners. After a simple, low-friction onboarding process, lenders and card issuers are able to easily identify qualified LendingTree members and display customized pre-approved offers. Qualified members can shop and compare actionable offers enriched by member-provided financial information with greater confidence in being approved, bringing them one step closer to achieving their financial goals.

The automated pre-approval engine was first launched with Mercury Financial, a financial inclusion technology company, as the initial partner, and recently welcomed Avant and Ally Credit Card (Ollo) to the platform, enabling LendingTree members to shop and compare pre-approved offers from a growing network of progressive, consumer-centric financial partners

“LendingTree strives to build great products, like TreeQual, that help our members achieve their financial goals, help our partners build great businesses and improve the efficacy of LendingTree’s business model,” said Doug Lebda, founder and CEO of LendingTree. “With TreeQual, LendingTree members can comparison shop with more confidence than ever before among real, actionable offers while our financial partners have access to high-quality consumers who are ready to transact. This is a meaningful step towards fulfilling LendingTree’s mission of being the ultimate consumer advocate in financial services.”

“We’re proud to be a founding partner on the TreeQual platform and look forward to our continued relationship with LendingTree,” said Jim Peterson, CEO of Mercury Financial.  “Having such a collaborative, open, and hardworking partner aligned with our mission is how you want to do business.”

“We remain steadfast in our mission to help customers get financing in an efficient and straightforward way, and being part of TreeQual will help us do just that,” said Matt Bochenek, CEO of Avant. “We’re focused on building our business in a way that benefits non-prime customers by giving them solutions to take ownership of their financial journeys and futures.”

To log in to an existing LendingTree account or to become a LendingTree member and shop among all financial offers, visit https://my.lendingtree.com/.