LendingTree Voted Best Lead Quality by LeadsCouncil’s First Annual LEADER Awards

Company Wins Six Awards, Including Best Conversion and Best Value

CHARLOTTE, NC (January 11, 2011) LendingTree, the nation’s leading online lender exchange, today announced it was named the recipient of  six 2010 LEADER Awards, including  Best Lead Quality and Best Conversion. The awards recognize LendingTree’s commitment to providing partners with best-in-class lead quality and customer service to help grow their businesses. 

In the lending category, LendingTree won the following awards:

·         Best Lead Quality

·         Best Conversion

·         Best Value

·         Best Customer Service

·         Best Transparency

·         Best Compliance

We’re honored to be recognized as the source of the lending industry’s best leads by LeadsCouncil, an industry organization made up of our talented colleagues and peers,” said Doug Lebda, Chairman and CEO of LendingTree. “At LendingTree, we invest significant time and technological resources to ensure we’re providing high quality leads and unparalleled service to our partners in the lending category and in verticals such as insurance, online education, and home services. In 2011, we’ll be taking this commitment to customer service a step further by providing current lenders ’click-to-buy’ capabilities based on lead volume analysis and introducing a new system to allow small brokers to participate in the LendingTree exchange.”

The LEADER awards were presented by LeadsCouncil, the first independent industry organization dedicating itself to advancing online lead generation. The LEADER awards program was created to highlight top organizations in online lead generation across categories including lending, education, and lead generation technology partners. Award winners were selected based on votes from lead buyers and lead sellers within the industry.

“Our lead buying members in the lending industry have clearly spoken,” said Dave Wengel, Co-Founder of the LeadsCouncil.  “We would like to congratulate LendingTree on this impressive showing and thank our lead buying members for continuing to make online lead generation an important part of their customer acquisition process.”

About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 27 million loan requests and $207 billion in closed loan transactions. LendingTree provides access to lenders offering
mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com or 800-555-TREE.

About LeadsCouncil

LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment  best practices, research, education, aprofessionals. The group focuses onnd networking to provide a more transparent and effective marketplace for online lead generation.  For more information please visit www.leadscouncil.com.