General Merchant Funding

Lender Summary

General Merchant Funding, a direct lender, is now offering a variety of working capital and advance products to business owners nationwide. Our goal is to provide easy access to fast, flexible, and affordable financing solutions to meet both the short and long-term capital needs of our clients. General Merchant Funding was established in 2008 with the goal of helping business owners grow their business. Since then we have helped thousands of business owners get to the next level in their business with a reliable funding source on their side.

What they're saying

Ratings & Reviews
59 Reviews
  • Interest Rates
  • Fees & Closing Costs
  • Responsiveness
  • Customer Service

Review Breakdown

  • 5 Star
  • 4 Star
  • 3 Star
  • 2 Star
  • 1 Star
Showing 4 star reviews | Show all reviews

Good experience

The entire process was quick and easy, it was good to get this experience
Look forward to work with them in the future

  • Closed with Lender:

  • Loan Type:

    Small Business Loan
  • Review Type:

    Lender Review

Thank you for sharing your experience

Here are a few tips for writing a top-notch review for a company in our marketplace:


LendingTree Certification:

The LendingTree Certification Program recognizes Lenders and Loan Officers with outstanding performance on the LendingTree Network, they are committed to providing exceptional customer service and are graduates of LendingTree University.

LendingTree Certification:

  • Certified Lender
    Certified Lenders have demonstrated their organizational commitment to employee development, at least 50% of their loan professionals have been certified while also providing exemplary service to LendingTree consumers.

Loan Officer Certifications:

  • Gold Leaf
    Gold Leaf is the cornerstone of the loan officer certification program and is designed to recognize loan officers committed to their own professional development while adhering to LendingTree best practices. Gold Leaf recipients know the fundamentals of LendingTree and online lending, they are equipped with the necessary skills to be best-in-class loan professionals.
  • Certified President's Club
    President’s Club is presented to an elite group of loan officers based on success levels in several areas including adherence to LendingTree best practices, commitment to professional development and dedication to customer excellence. Recipients have also met all Gold Leaf criteria.

General Merchant Funding

Let's answer a few short questions and see what offers General Merchant Funding and other lenders may have for you.