Americans Less Stressed About Rising Prices Than a Year Ago, but Southerners Feeling the Pinch the Most
Over the last few years, Americans have felt pinched by rising prices. In fact, nearly a quarter of credit cardholders in the 100 largest U.S. metros have at least one maxed-out credit card, according to a recent LendingTree study.
However, some relief may be on the horizon: Between January 2023 and January/February 2024, 12.1% fewer Americans believe the price of goods and services has risen recently, and 16.8% fewer Americans are moderately or very stressed about prices.
Here’s what else we found.
Key findings
- 81.2% of Americans report prices for goods and services have risen recently, with residents of Southern states the most likely to say so. Mississippi residents are the most likely to report rising costs in the past two months, at 89.0%. Residents in South Carolina (87.2%) and Alabama (86.8%) follow. Comparatively, only 64.3% of residents in the District of Columbia say similarly, with Vermont (67.6%) and Minnesota (72.6%) residents the others least likely to report rising goods and services costs.
- As high as the numbers are, they represent a substantial decrease from a year ago. In early 2023, 92.4% of Americans reported that prices for goods and services rose over the past two months. That means 12.1% fewer Americans believe prices have risen recently. The biggest annual drops happened in Vermont (25.2%), the District of Columbia (23.6%) and Minnesota (21.0%).
- 58.0% of American adults are very or moderately stressed about rising prices. Those rates are highest in Louisiana (66.5%), West Virginia (65.8%) and Mississippi (64.6%). In contrast, 37.7% of those in the District of Columbia are very or moderately stressed about prices, followed by 44.9% in Minnesota and 46.9% in Massachusetts.
- Across the country, that still represents a drop from the 69.6% of adults who were moderately or very stressed about rising prices to start 2023. That means 16.8% fewer Americans are now moderately or very stressed about prices. The biggest yearly drops happened in Massachusetts (26.4%), Minnesota (24.5%) and Idaho (23.7%).
81.2% of Americans say prices have risen recently
Rising costs may feel like the norm for many Americans, particularly as just over 4 in 5 (81.2%) report that prices for goods and services have risen in the past two months. Southern states are the most likely to have residents report rising costs, with Mississippi leading at 89.0%.
South Carolina and Alabama follow, at 87.2% and 86.8%, respectively.
On the other end of the list, just 64.3% of residents in the District of Columbia say similarly — making it the state where residents are least likely to report price hikes in the past two months. That’s followed by Vermont (67.6%) and Minnesota (72.6%).
3 states where people are most likely to say the cost of goods and services has risen
| Rank | State | % who say prices rose in the past 2 months |
|---|---|---|
| 1 | Mississippi | 89.0% |
| 2 | South Carolina | 87.2% |
| 3 | Alabama | 86.8% |
Source: LendingTree analysis of Phase 4, Cycle 1 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question.
According to LendingTree chief credit analyst Matt Schulz, income likely plays a role.
“Southern states tend to have lower per-capita incomes than much of the rest of the country,” he says. “That means their financial wiggle room is likely smaller and that they have to watch every penny more carefully. Every little increase in the cost of groceries, gas and other staples becomes magnified and is more likely to be noticed.”
In fact, all three states mentioned have per-capita incomes below the U.S. average of $41,261. By state, the average per-capita income is:
- Mississippi: $29,209
- South Carolina: $36,072
- Alabama: $33,344
Meanwhile, the lowest ranking states all have per-capita incomes above the U.S. average (even though Vermont is close):
- District of Columbia: $71,297
- Vermont: $41,680
- Minnesota: $44,947
Full rankings
States where people are most likely to say the cost of goods and services has risen
| Rank | State | % who say prices rose in the past 2 months |
|---|---|---|
| 1 | Mississippi | 89.0% |
| 2 | South Carolina | 87.2% |
| 3 | Alabama | 86.8% |
| 4 | Louisiana | 86.6% |
| 5 | Oklahoma | 86.0% |
| 6 | West Virginia | 85.7% |
| 7 | Kentucky | 84.7% |
| 8 | Texas | 84.1% |
| 9 | Nevada | 83.9% |
| 10 | Indiana | 83.8% |
| 10 | New York | 83.8% |
| 12 | Arkansas | 83.7% |
| 12 | Wyoming | 83.7% |
| 14 | Tennessee | 83.4% |
| 15 | Hawaii | 83.3% |
| 16 | California | 82.9% |
| 17 | New Mexico | 82.7% |
| 18 | Missouri | 82.5% |
| 18 | Nebraska | 82.5% |
| 20 | North Dakota | 82.4% |
| 21 | Ohio | 81.9% |
| 22 | Georgia | 81.4% |
| 23 | Arizona | 81.3% |
| 24 | Florida | 81.2% |
| 25 | North Carolina | 81.0% |
| 26 | Virginia | 80.6% |
| 27 | Illinois | 80.5% |
| 28 | Michigan | 80.4% |
| 29 | Alaska | 80.0% |
| 30 | New Jersey | 79.9% |
| 31 | Pennsylvania | 79.5% |
| 32 | Kansas | 79.4% |
| 33 | Delaware | 78.9% |
| 34 | Iowa | 78.5% |
| 34 | South Dakota | 78.5% |
| 36 | Connecticut | 78.4% |
| 37 | Idaho | 78.1% |
| 38 | Colorado | 77.7% |
| 39 | Utah | 77.2% |
| 40 | Maryland | 77.0% |
| 41 | Washington | 76.9% |
| 42 | Montana | 76.7% |
| 43 | Rhode Island | 75.4% |
| 44 | Wisconsin | 75.3% |
| 45 | New Hampshire | 75.1% |
| 45 | Oregon | 75.1% |
| 47 | Maine | 73.9% |
| 48 | Massachusetts | 73.1% |
| 49 | Minnesota | 72.6% |
| 50 | Vermont | 67.6% |
| 51 | District of Columbia | 64.3% |
Source: LendingTree analysis of Phase 4, Cycle 1 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question.
Fewer Americans report rising costs compared to 2023
Though it feels as if costs have been rising with no end in sight, the percentage of Americans who reported rising costs has decreased since 2023. Last year, 92.4% of Americans reported that prices for goods and services rose over the past two months — or 12.1% fewer Americans than the 81.2% who have this sentiment now.
This comes as the consumer price index (CPI) — an index that measures the average change over time in the prices consumers pay for goods and services — rose 3.1% between January 2023 and January 2024, according to the Bureau of Labor Statistics (BLS). That’s a much milder increase than the 6.4% spike between January 2022 and January 2023.
By state, Vermont had the biggest drop, decreasing 25.2% from 90.4% to 67.6%. That’s followed by the drops in the District of Columbia (23.6%) and Minnesota (21.0%).
3 states where fewer Americans report rising goods and services costs
| Rank | State | % who say prices rose in the past 2 months, January 2023 | % who say prices rose in the past 2 months, January/February 2024 | % change |
|---|---|---|---|---|
| 1 | Vermont | 90.4% | 67.6% | -25.2% |
| 2 | District of Columbia | 84.2% | 64.3% | -23.6% |
| 3 | Minnesota | 91.9% | 72.6% | -21.0% |
Source: LendingTree analysis of Phase 4, Cycle 1 and Phase 3.7, Week 52 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question.
On the other end of the list, the decrease was smallest in Hawaii, with just 4.7% fewer residents reporting rising prices between 2023 and 2024. The CPI in Honolulu rose similarly, 3.9%, between January 2023 and 2024, according to the BLS. Food, in particular, has seen a spike in Honolulu. While food prices rose 2.6% across the U.S. between January 2023 and January 2024, they rose 4.5% in Honolulu in the same period.
Hawaii residents may feel those food price hikes more than most Americans, too. According to the BLS, 17.3% of a Honolulu resident’s budget was spent on food between 2021 and 2022 — much higher than the 12.6% average across the U.S. in the same period.
After Hawaii, Mississippi (6.7%) had the next smallest drop in residents reporting rising prices. That’s followed by West Virginia and South Carolina, at 7.8% for both.
Full rankings
States where fewer Americans report rising goods and services costs
| Rank | State | % who say prices rose in the past 2 months, January 2023 | % who say prices rose in the past 2 months, January/February 2024 | % change |
|---|---|---|---|---|
| 1 | Vermont | 90.4% | 67.6% | -25.2% |
| 2 | District of Columbia | 84.2% | 64.3% | -23.6% |
| 3 | Minnesota | 91.9% | 72.6% | -21.0% |
| 4 | Massachusetts | 92.1% | 73.1% | -20.6% |
| 5 | Wisconsin | 92.9% | 75.3% | -18.9% |
| 6 | Maine | 91.0% | 73.9% | -18.8% |
| 7 | New Hampshire | 90.9% | 75.1% | -17.4% |
| 8 | Montana | 92.8% | 76.7% | -17.3% |
| 9 | Rhode Island | 91.1% | 75.4% | -17.2% |
| 10 | Oregon | 90.1% | 75.1% | -16.6% |
| 11 | Delaware | 94.5% | 78.9% | -16.5% |
| 12 | Idaho | 93.2% | 78.1% | -16.2% |
| 13 | Utah | 91.8% | 77.2% | -15.9% |
| 14 | Maryland | 91.5% | 77.0% | -15.8% |
| 15 | Colorado | 91.7% | 77.7% | -15.3% |
| 16 | South Dakota | 92.3% | 78.5% | -15.0% |
| 17 | Alaska | 93.9% | 80.0% | -14.8% |
| 17 | Connecticut | 92.0% | 78.4% | -14.8% |
| 17 | Pennsylvania | 93.3% | 79.5% | -14.8% |
| 20 | Michigan | 93.6% | 80.4% | -14.1% |
| 21 | Virginia | 93.2% | 80.6% | -13.5% |
| 22 | Illinois | 92.5% | 80.5% | -13.0% |
| 23 | New Mexico | 94.8% | 82.7% | -12.8% |
| 24 | Florida | 93.0% | 81.2% | -12.7% |
| 24 | Kansas | 91.0% | 79.4% | -12.7% |
| 26 | Missouri | 94.1% | 82.5% | -12.3% |
| 26 | New Jersey | 91.1% | 79.9% | -12.3% |
| 28 | Georgia | 92.7% | 81.4% | -12.2% |
| 29 | Iowa | 89.3% | 78.5% | -12.1% |
| 29 | Tennessee | 94.9% | 83.4% | -12.1% |
| 31 | Arizona | 92.3% | 81.3% | -11.9% |
| 31 | Washington | 87.3% | 76.9% | -11.9% |
| 31 | Wyoming | 95.0% | 83.7% | -11.9% |
| 34 | Ohio | 92.1% | 81.9% | -11.1% |
| 35 | North Carolina | 91.0% | 81.0% | -11.0% |
| 36 | Arkansas | 93.8% | 83.7% | -10.8% |
| 37 | Texas | 93.5% | 84.1% | -10.1% |
| 38 | Louisiana | 96.0% | 86.6% | -9.8% |
| 39 | Kentucky | 93.8% | 84.7% | -9.7% |
| 39 | North Dakota | 91.3% | 82.4% | -9.7% |
| 41 | Oklahoma | 95.1% | 86.0% | -9.6% |
| 42 | Alabama | 95.8% | 86.8% | -9.4% |
| 42 | California | 91.5% | 82.9% | -9.4% |
| 44 | Nevada | 92.4% | 83.9% | -9.2% |
| 45 | Nebraska | 90.4% | 82.5% | -8.7% |
| 46 | Indiana | 91.7% | 83.8% | -8.6% |
| 47 | New York | 91.3% | 83.8% | -8.2% |
| 48 | South Carolina | 94.6% | 87.2% | -7.8% |
| 48 | West Virginia | 93.0% | 85.7% | -7.8% |
| 50 | Mississippi | 95.4% | 89.0% | -6.7% |
| 51 | Hawaii | 87.4% | 83.3% | -4.7% |
Source: LendingTree analysis of Phase 4, Cycle 1 and Phase 3.7, Week 52 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question.
58.0% of Americans are stressed about rising prices
With prices as high as they are, it shouldn’t be surprising that 58.0% of American adults are either very or moderately stressed about rising prices.
It’s worth noting that inflation has been cooling at a relatively constant rate. However, Schulz believes continually high interest rates contribute to Americans’ stress over rising prices.
By state, the percentage of Americans very or moderately stressed about rising costs is highest in Louisiana (66.5%), West Virginia (65.8%) and Mississippi (64.6%). Meanwhile, it’s lowest in the District of Columbia (37.7%), Minnesota (44.9%) and Massachusetts (46.9%).
3 states where people are most likely to be stressed about rising costs
| Rank | State | % of respondents who are very or moderately stressed |
|---|---|---|
| 1 | Louisiana | 66.5% |
| 2 | West Virginia | 65.8% |
| 3 | Mississippi | 64.6% |
Source: LendingTree analysis of Phase 4, Cycle 1 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question(s).
Full rankings
States where people are most likely to be stressed about rising costs
| Rank | State | % of respondents who are very or moderately stressed |
|---|---|---|
| 1 | Louisiana | 66.5% |
| 2 | West Virginia | 65.8% |
| 3 | Mississippi | 64.6% |
| 4 | Kentucky | 63.7% |
| 5 | South Carolina | 62.6% |
| 6 | California | 62.5% |
| 7 | Alabama | 62.3% |
| 8 | Arkansas | 62.2% |
| 8 | Texas | 62.2% |
| 10 | Oklahoma | 62.0% |
| 11 | Indiana | 61.2% |
| 12 | Wyoming | 61.1% |
| 13 | New Mexico | 60.0% |
| 14 | Georgia | 59.6% |
| 15 | Nevada | 58.9% |
| 16 | North Dakota | 58.8% |
| 17 | Arizona | 58.6% |
| 18 | Missouri | 58.5% |
| 19 | Tennessee | 58.0% |
| 19 | Florida | 58.0% |
| 21 | New York | 57.8% |
| 22 | Utah | 57.7% |
| 23 | Montana | 57.2% |
| 23 | Oregon | 57.2% |
| 25 | Michigan | 56.9% |
| 26 | Ohio | 56.8% |
| 27 | Hawaii | 56.2% |
| 28 | Kansas | 56.1% |
| 29 | Virginia | 56.0% |
| 30 | New Jersey | 55.9% |
| 31 | Idaho | 55.8% |
| 31 | Iowa | 55.8% |
| 33 | Illinois | 55.7% |
| 34 | North Carolina | 55.6% |
| 35 | Nebraska | 55.3% |
| 35 | Pennsylvania | 55.3% |
| 37 | Rhode Island | 54.9% |
| 38 | South Dakota | 54.7% |
| 39 | Washington | 54.6% |
| 40 | Connecticut | 54.3% |
| 40 | Colorado | 54.3% |
| 42 | Maryland | 53.8% |
| 43 | Delaware | 53.1% |
| 44 | Alaska | 52.9% |
| 45 | Maine | 52.0% |
| 46 | New Hampshire | 50.8% |
| 47 | Wisconsin | 50.4% |
| 48 | Vermont | 48.2% |
| 49 | Massachusetts | 46.9% |
| 50 | Minnesota | 44.9% |
| 51 | District of Columbia | 37.7% |
Source: LendingTree analysis of Phase 4, Cycle 1 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question(s).
Americans are less stressed about rising prices than before
Like the percentage of Americans who’ve noticed price increases, stress surrounding rising prices has fallen, too. At the start of 2023, 69.6% of adults reported being moderately or very stressed. With that percentage at 58.0% now, that means the percentage of Americans stressed about rising prices has fallen 16.8%.
Schulz believes that’s a significant drop. “It certainly seems to indicate that people are feeling better about their financial situation, and that’s a good thing,” he says. “Of course, it’s still concerning that nearly 6 in 10 Americans are stressed about rising prices, but at least the trends are moving in the right direction.”
3 states where fewer Americans are stressed about rising prices
| Rank | State | % who say they’re moderately or very stressed about rising prices, January 2023 | % who say they’re moderately or very stressed about rising prices, January/February 2024 | % change |
|---|---|---|---|---|
| 1 | Massachusetts | 63.7% | 46.9% | -26.4% |
| 2 | Minnesota | 59.5% | 44.9% | -24.5% |
| 3 | Idaho | 73.2% | 55.8% | -23.7% |
Source: LendingTree analysis of Phase 4, Cycle 1 and Phase 3.7, Week 52 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question(s).
Massachusetts had the biggest drop at 26.4%. That’s followed by Minnesota (24.5%) and Idaho (23.7%). On the other end of the list, California saw the smallest drop at 9.8% — making it the only state with a single-digit decrease. That’s followed by Oregon (10.0%) and Hawaii (10.2%).
Full rankings
States where fewer Americans are stressed about rising prices
| Rank | State | % who say they’re moderately or very stressed about rising prices, January 2023 | % who say they’re moderately or very stressed about rising prices, January/February 2024 | % change |
|---|---|---|---|---|
| 1 | Massachusetts | 63.7% | 46.9% | -26.4% |
| 2 | Minnesota | 59.5% | 44.9% | -24.5% |
| 3 | Idaho | 73.2% | 55.8% | -23.7% |
| 4 | New Hampshire | 66.0% | 50.8% | -23.0% |
| 5 | Vermont | 62.0% | 48.2% | -22.3% |
| 6 | Connecticut | 69.7% | 54.3% | -22.1% |
| 7 | Wisconsin | 64.6% | 50.4% | -22.0% |
| 8 | Florida | 73.7% | 58.0% | -21.2% |
| 9 | Maine | 65.9% | 52.0% | -21.1% |
| 9 | Utah | 73.2% | 57.7% | -21.1% |
| 11 | North Carolina | 70.2% | 55.6% | -20.8% |
| 12 | Pennsylvania | 69.7% | 55.3% | -20.7% |
| 13 | Delaware | 66.4% | 53.1% | -20.0% |
| 13 | Illinois | 69.6% | 55.7% | -20.0% |
| 15 | Nevada | 73.4% | 58.9% | -19.8% |
| 16 | District of Columbia | 46.9% | 37.7% | -19.6% |
| 17 | Alaska | 65.5% | 52.9% | -19.2% |
| 17 | Missouri | 72.4% | 58.5% | -19.2% |
| 19 | New Jersey | 69.1% | 55.9% | -19.1% |
| 20 | Virginia | 68.9% | 56.0% | -18.6% |
| 21 | Oklahoma | 76.1% | 62.0% | -18.5% |
| 22 | Arizona | 71.5% | 58.6% | -18.0% |
| 23 | Arkansas | 75.8% | 62.2% | -17.9% |
| 24 | Colorado | 66.0% | 54.3% | -17.8% |
| 25 | Wyoming | 74.3% | 61.1% | -17.7% |
| 26 | Michigan | 69.1% | 56.9% | -17.5% |
| 27 | Tennessee | 70.2% | 58.0% | -17.3% |
| 28 | Maryland | 64.9% | 53.8% | -17.2% |
| 28 | Ohio | 68.6% | 56.8% | -17.2% |
| 30 | Georgia | 71.7% | 59.6% | -16.9% |
| 31 | Mississippi | 77.2% | 64.6% | -16.4% |
| 32 | South Dakota | 65.2% | 54.7% | -16.1% |
| 33 | Alabama | 74.0% | 62.3% | -15.7% |
| 34 | New York | 68.5% | 57.8% | -15.6% |
| 35 | Rhode Island | 64.9% | 54.9% | -15.4% |
| 36 | Louisiana | 78.6% | 66.5% | -15.3% |
| 37 | New Mexico | 70.8% | 60.0% | -15.2% |
| 38 | Nebraska | 65.2% | 55.3% | -15.1% |
| 39 | Montana | 67.3% | 57.2% | -14.9% |
| 40 | Kentucky | 74.6% | 63.7% | -14.7% |
| 40 | Texas | 72.9% | 62.2% | -14.7% |
| 42 | Kansas | 64.9% | 56.1% | -13.6% |
| 43 | West Virginia | 75.8% | 65.8% | -13.3% |
| 44 | Washington | 61.9% | 54.6% | -11.8% |
| 45 | Indiana | 69.2% | 61.2% | -11.7% |
| 46 | North Dakota | 66.4% | 58.8% | -11.3% |
| 47 | Iowa | 62.7% | 55.8% | -11.0% |
| 48 | South Carolina | 70.2% | 62.6% | -10.8% |
| 49 | Hawaii | 62.6% | 56.2% | -10.2% |
| 50 | Oregon | 63.6% | 57.2% | -10.0% |
| 51 | California | 69.3% | 62.5% | -9.8% |
Source: LendingTree analysis of Phase 4, Cycle 1 and Phase 3.7, Week 52 of the U.S. Census Bureau Household Pulse Survey. Note: Excludes those who didn’t respond to the question(s).
Combating high prices: Top expert tips
While prices have been high for some time, Schulz says hope is on the horizon. “I think Americans will continue to report fewer price increases, and I hope the economy will continue to give them the reason to do so,” he says. “No one has a crystal ball and nothing is guaranteed, but there’s reason to be hopeful.”
Waiting for that relief may be challenging, particularly if your budget is tight. For these Americans, Schulz offers the following advice:
- Budget as if inflation isn’t falling. “When creating a budget, it’s better to be conservative with your estimates and be pleasantly surprised than to be overly optimistic and scrambling,” he says. “Assume that the costs in your budget are going to be a good bit higher in six months to a year than today.”
- Take advantage of great savings rates. “Inflation has been brutal on debtors but amazing for savers,” Schulz says. “If you haven’t shopped around for a new savings account in a few years, you might leave money on the table. Today’s high-yield accounts are returning 4% or 5% or even higher.”
- Leverage credit card rewards. “The right credit card, used wisely, can help extend your budget,” he says. “Think about your spending habits and goals and make sure your cards give you what you need. If they aren’t, go shopping for a new one. If they are, make the most out of them. Those rewards, even just 1% to 2% cash back, can add up over time.”
Methodology
LendingTree researchers calculated the rate of adults in each state and the District of Columbia who reported rising prices for goods and services in the prior two months using data from Phase 4, Cycle 1 of the U.S. Census Bureau Household Pulse Survey — conducted between Jan. 9 and Feb. 5, 2024 — and compared it to rates reported roughly one year earlier in the Phase 3.7, Week 52 survey — conducted between Jan. 4 and 16, 2023.
The rate was the total number of residents in the state who answered that prices for goods and services rose in the prior two months divided by the total number of adults in the state minus the number of adults who didn’t respond to the question. The total number of adults in each category was weighted and provided by the survey results.
Researchers provided the same calculations and comparisons for adults in each state who reported severe or moderate stress because of rising prices. Only those who responded that prices rose were asked this question. The denominator to calculate rates was the total number of adults minus the number who didn’t answer the question on whether costs rose in the past two months minus the number of those who didn’t answer the question about stress levels.
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