CHARLOTTE, NC (February 1, 2012) - LendingTree today announced the launch of its new car lead program, expanding on its existing automotive finance business, LendingTree Autos. Through this program, new car dealerships can now leverage the trusted consumer brand of LendingTree Autos to market to consumers in the purchase process for new cars.
The purpose of the New Car Dealer Marketplace is to enhance the marketing efforts of automotive dealerships, manufacturers and dealer groups to ultimately increase car sales. Through LendingTree Autos, manufacturers and dealerships can reach high quality, in-market consumers. Registered new and used car dealers will be able to utilize the LendingTree Autos CRM tool to manage incoming verified and scrubbed consumer leads.
“We’re excited to announce that we’ve expanded our automotive product offering to include new car dealerships, allowing for consumers interested in purchasing new cars to shop online through LendingTree Autos,” says Doug Lebda, Chairman and CEO of LendingTree. “This will allow dealers and manufacturers to quickly and easily begin receiving high quality leads from LendingTreeAutos. The site serves as a valuable resource for both consumers and dealers in the car buying and selling process.”
Dealerships, manufacturers and dealer groups interested in participating in the LendingTree Autos program, please visit www.lendingtreeautos.com/Register.aspx
About LendingTree, LLC
LendingTree, LLC is the nation’s leading online lender exchange and personal finance resource, helping consumers take charge of all their financial decisions, from budgeting to money management to mortgages to credit cards and more. LendingTree provides a marketplace that connects consumers with multiple lenders that compete for their business, as well as an array of online tools to aid consumers in their financial decisions. Since inception, LendingTree has facilitated more than 28 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE , join our Facebook page and/or follow us on Twitter @LendingTree.