CHARLOTTE, N.C., April 18, 2006 - Calling all detectives and sweepstakes enthusiasts! Today, LendingTree announced The $25,000 Daily Instant Win Game., Participants that help Agent Len Dingtree crack the code and find the right home equity loan for the Applebaums, a typical American family can win a cash prize valued at $5,000.
The case begins when the Applebaums go in search of a loan but quickly discover that things are not as they appear. Soon the Applebaum’s anticipation turns to frustration as they deal with lenders who have hidden closing costs, use bait and switch advertising, and never return their calls. So instead, they call Agent Len Dingtree. Agent Dingtree, with the aid of game contestants, comes to their rescue and helps the Applebaums uncover four reputable lenders who compete to offer them the best loan with the best rate.
From April 18 until June 11, 2006, participants will have the chance to win one of five $5,000 prizes by helping Agent Dingtree find the right lender for the Applebaums. In addition, one lucky player each day will win a $50 gift card to The Home Depot®.
The Agent Len Dingtree marketing campaign was developed for LendingTree by Pittsburgh-based Communifax.
No purchase or loan request is required to win. The sweepstakes is void where prohibited. See website for official rules. For more information on how to play the game and to view official rules, please register at www.lendingtree.com/theoffer.
About LendingTree, LLC
LendingTree, LLC is the nation's leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 16 million loan requests and $109 billion in closed loan transactions. LendingTree provides access to mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, and credit cards via www.lendingtree.com 800-555-TREE.
Founded in 1998 and headquartered in Charlotte, North Carolina, LendingTree, LLC is part of IAC Financial Services and Real Estate, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), which also owns or operates LendingTree Loans, LendingTree Settlement Services, LLC, GetSmart®, RealEstate.com, Domania, and iNest.
Communifax, located in suburban Pittsburgh, is an acknowledged leader and innovator of fully Integrated Consensual MarCom Systems (ICMS) across a wide range of industries. ICMS redefines the relationship between marketer and customer, and delivers impactful messages that are targeted and meaningful. Company services include direct marketing, marketing research and analysis, analytical marketing, off-to-online marketing (O2O™), loyalty and retention marketing, list research and procurement, interactive marketing, print management, database marketing, and more. The Comunifax client roster includes Verizon Wireless, Verizon Online, Sheetz, Audible.com, CheckFree, JPMorgan Chase & Co. and Dad’s Pet Care Products.
The Home Depot® is not affiliated with LendingTree, LLC. The Home Depot® is a registered trademark of Homer TLC, Inc.