Network Communications announces new agreement with LendingTree
Consumers who visit both LendingTree.com and RealEstate.com can view homes for sale online from The Real Estate Book, the world’s largest network of real estate magazines. Through this partnership, LendingTree will be able to provide its consumers with homes for sale content and direct access to the listing agents. Consumers will be able to directly access relevant information that can assist them in determining what types of homes and price ranges are best for them, before requesting the assistance of a real estate agent.
“This new alliance will expose our advertiser’s homes to millions of interested and active consumers each month. Our goal, in all our Internet distribution relationships, is to get more prospective homebuyers to look at our homes and to deliver a quality response directly to our advertiser,” said Glenn Goad, Senior Vice President of NCI’s interactive business. “This partnership does just that. We now have magazine exclusivity on two of the Web’s most intuitive real estate sites-RealEstate.com and Homes.com.”
“Our partnership with The Real Estate Book illustrates LendingTree’s dedication to providing consumers with the high-quality services and choices that they have come to expect from LendingTree,” said Tom Reddin, President and Chief Operating Officer of LendingTree, Inc. “The content from The Real Estate Book will further enable LendingTree to provide consumers with a ‘one-stop-shop’ destination for buying, selling, and financing homes. We also anticipate this partnership will prove to be beneficial to our Lender and REALTOR® partners, as consumers will be more educated about properties before they begin their search for a home.”
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company distributes more than 10 million magazines each month in more than 500 markets in the U.S. and Canada. NCI’s titles include The Real Estate Book®, Apartment Finder/Blue Book®, Mature Living Choices®, Corporatechoices.com®, Black’s Guide®, New Home Finder®, Enclave®, Unique Homes®, and Kansas City Homes & Gardens®. Online magazine content can be accessed at www.livingchoices.com. More corporate information can be found at www.ncinfo.net.
About LendingTree, Inc.
Founded in 1996, LendingTree, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), is the leading online lending exchange that connects consumers, Lenders, REALTORS®, and related service providers. The LendingTree exchange is made up of more than 200 banks, lenders, and brokers (Lenders) and has facilitated nearly $68 billion in closed loans since inception. More than 10 million consumers have accessed the LendingTree exchange through the Company’s site at www.lendingtree.com and through online and offline partners. Loans available via the LendingTree exchange include home mortgage, home equity, automobile, personal, debt consolidation, and credit cards. LendingTree is the No. 1 brand in the online lending for consumers, with 73 percent national awareness. The LendingTree Lend-X technology has been cited as ‘the platform of choice’(a) for online lending and has been adopted by industry leaders to power their online lending initiatives. The LendingTree Realty Services offering connects consumers to a nationwide network of approximately 10,000 REALTORS®. The Company’s services and products are specifically designed to empower consumers, Lenders, and related service providers throughout the lending process, delivering convenience, choice, and excellent value.