148 Holiday Spending Statistics, From Valentine’s Day to New Year’s Eve
The phrase “don’t spend it all in one place” can ring true with money. But if you’re looking for a place for holiday spending statistics, you’ve come to the right spot.
We’ve highlighted LendingTree surveys and scoured the best available external resources to bring you this holiday spending statistics page.

17 Valentine’s Day spending statistics
- 82% of Americans in relationships — whether dating, engaged or married — planned to buy Valentine’s Day gifts for their significant others in 2025, the same as in 2024. (LendingTree)
- These Americans in relationships planned to spend an average of $179 on their significant others for Valentine’s Day in 2025, nearly identical to the $180 in 2024. (LendingTree)
- Men in relationships expected to spend more than twice as much on their valentines in 2025 than women — $258 versus $106. (LendingTree)
- Among age groups, Gen Zers in relationships planned to spend the most on their significant others for Valentine’s Day in 2025, shelling out an average of $257. Millennials ($247), Gen Xers ($139) and baby boomers ($89) followed. (LendingTree)
- 33% of consumers in relationships said they might take on credit card debt due to Valentine’s Day spending in 2025, the same as in 2024. (LendingTree)
- 23% in relationships hoped their partners would gift them chocolate or candy or a special meal in 2025. Nearly 3 in 10 (28%) were going to dole out chocolate or candy, while 27% planned a special meal. (LendingTree)
- Valentine’s Day chocolate was 8.3% more expensive in 2025 than 2024, according to an analysis of 48 popular products. (LendingTree)
- Valentine’s Day jewelry was 4.5% more expensive in 2025 than the year prior, according to an analysis of 20 popular items. (LendingTree)
- 64% of Americans expected to celebrate Valentine’s Day in 2025 — up four percentage points from 2024. That was the biggest expected jump between 2024 and 2025 among 14 tracked holidays. (Numerator)
- 12% of celebrators typically prepare more than three months before Valentine’s Day. Another 14% prepare only one to two days in advance. (Numerator)
- Only 15% of Valentine’s Day 2025 celebrators expected to gather with friends and family — the lowest among the tracked holidays. St. Patrick’s Day was closest at 31%. (Numerator)
- 42% of celebrators go out to eat for Valentine’s Day — the highest among the tracked holidays. An additional 14% order food for takeout or delivery. (Numerator)
- 44% of spenders planned to buy Valentine’s Day 2025 gifts at big-box stores like Walmart and Target — the highest among the options. Grocery stores (35%) and online retailers (31%) followed. (Numerator)
- Consumers were expected to spend a record $27.5 billion on Valentine’s Day in 2025, up from $25.8 billion in 2024. (National Retail Federation)
- Consumers were expected to spend a record $14.6 billion on their significant others this Valentine’s Day, up from $14.2 billion in 2024. (National Retail Federation)
- 58 million pounds of chocolate are purchased during Valentine’s Day week. (CandyStore.com)
- About 145 million Valentine’s Day cards are exchanged every year, making it the second-largest holiday for doing so. (Hallmark)
The oldest known valentine still in existence is a poem written in 1415. The poem is part of a manuscript collection in London. (History)

8 St. Patrick’s Day spending statistics
- Just 33% of Americans planned to celebrate St. Patrick’s Day in 2025 — the third-lowest among 14 tracked holidays. (Numerator)
- 29% of celebrators prepare just one to two days before St. Patrick’s Day — the second-highest among those same tracked holidays. (Numerator)
- 92% of St. Patrick’s Day 2025 celebrators expected to buy something — tied for the third-lowest. (Numerator)
- 53% of shoppers expected to spend less than $50 on St. Patrick’s Day in 2025 — the highest among this lowest price range across the tracked holidays. (Numerator)
- 28% of celebrators expected to go out for drinks during the 2025 holiday, the same as in 2024. And 19% planned to attend a public celebration, up three percentage points from last year. (Numerator)
- 46% of St. Patrick’s Day 2025 celebrators planned to buy alcohol, with beer being the most popular choice (60%) for drinkers — specifically Irish beers like Guinness or Smithwick’s. (Numerator)
- Total spending on St. Patrick’s Day in 2025 was expected to be $7.0 billion — the second-highest on record. That’s down from $7.2 billion in 2024 but up from $6.9 billion in 2023, $5.9 billion in 2022 and $5.1 billion in 2021. (National Retail Federation)
- Households expected to spend an average of $43.64 on St. Patrick’s Day in 2025, below $44.40 in 2024 and $43.84 in 2023. (National Retail Federation)
- The metros with the largest share of the population identifying as having Irish ancestry are Boston, Providence, R.I., and Pittsburgh. (LendingTree)
- Hallmark started making cards for St. Patrick’s Day in the early 1920s. (Hallmark)

12 Easter spending statistics
- 68% of Americans planned to celebrate Easter in 2025 — the fourth-highest among 14 tracked holidays. (Numerator)
- 47% of celebrators prepare one to two weeks in advance for Easter — tied for the third-highest in this category among the tracked holidays. Another 33% prepare one to two months in advance. (Numerator)
- 61% of Easter 2025 celebrators planned to gather with friends and family — the third-highest behind Christmas and Thanksgiving. (Numerator)
- Just 5% of celebrators planned to go out to eat for Easter in 2025 — the lowest among the tracked holidays. (Numerator)
- 41% of Easter 2025 celebrators planned to cook or bake at home. Meanwhile, 28% planned to decorate their home — up seven percentage points from 2024. (Numerator)
- Easter spending was expected to reach $23.6 billion in 2025, up from $22.4 billion in 2024 and down from a record $24.0 billion in 2023. (National Retail Federation)
- Average per-person spending for Easter 2025 was expected to be $189.26, up from $177.06 in 2024. (National Retail Federation)
- The top expected spending categories were food ($7.4 billion), gifts ($3.8 billion), clothing ($3.5 billion), candy ($3.3 billion), flowers ($1.9 billion) and decorations ($1.7 billion). (National Retail Federation)
- Cooking a holiday meal (58%), visiting family and friends (55%) and going to church (45%) were the most popular planned Easter activities for 2025. Among households with children, 54% planned an Easter egg hunt at home. (National Retail Federation)
- Easter is the seventh top-selling week for U.S. retail, with a typical average weekly sales bump of 4%. (NIQ)
- Easter is the top holiday for milk chocolate sales — ahead of Valentine’s Day and Halloween. (NIQ)
- The average price of a dozen eggs in December 2025 dropped to $2.71 from $4.15 in December 2024 — a 34.7% decrease. (Bureau of Labor Statistics)
25% of Americans who celebrate Easter aren’t religious. (NIQ)

13 Mother’s Day spending statistics
- 71% of Americans planned to give gifts for Mother’s Day in 2025. Moms (42%) were the top gift target, ahead of spouses/partners (17%). (LendingTree)
- Gifters planned to spend an average of $148 on Mother’s Day presents. By demographic, parents with kids under 18 planned to spend the most ($216, on average). (LendingTree)
- 56% who planned to give gifts in 2025 said inflation and the current economy were impacting how much they could spend on presents. Additionally, 38% said they’d spend less because of tariffs. (LendingTree)
- 62% of Americans spend more on Mother’s Day than Father’s Day. (LendingTree)
- 74% of Americans planned to celebrate Mother’s Day in 2025 — the third-highest among 14 tracked holidays. (Numerator)
- 40% of celebrators planned to gather with friends and family for Mother’s Day this year, which is generally in the middle of the pack among the tracked holidays. (Numerator)
- 37% of Mother’s Day 2025 celebrators planned to go out to eat, behind only Valentine’s Day and Cinco de Mayo among the tracked holidays. (Numerator)
- Just 90% of celebrators expected to buy something in 2025 — the lowest among the tracked holidays. (Numerator)
- Consumers planned to spend $34.1 billion on Mother’s Day in 2025, or $259 a person. (National Retail Federation)
- The top three gift categories expected for Mother’s Day 2025 were flowers (74%), greeting cards (73%) and special outings (61%). (National Retail Federation)
- Consumers were expected to spend $6.8 billion on jewelry, $6.3 billion on special outings and $3.5 billion on gift cards for Mother’s Day 2025. (National Retail Federation)
- Mother’s Day accounts for 26% of flower shop holiday transactions. (Society of American Florists)
- Mother’s Day is the third-biggest U.S. card-sending holiday, as 113 million cards are exchanged yearly. (Hallmark)

10 Memorial Day spending statistics
- 46% of people planned to celebrate Memorial Day in 2025 — up one percentage point from 2024. (Numerator)
- 52% of celebrators expected to gather with friends and family for Memorial Day in 2025. (Numerator)
- 82% of Memorial Day 2025 celebrators planned to purchase food. Alcoholic beverages followed at 45%. (Numerator)
- 45.1 million Americans were expected to travel 50 miles or more from home for the 2025 Memorial Day weekend — tracked as Thursday through Monday. (AAA)
- 39.4 million Americans were expected to drive to their destinations during the 2025 Memorial Day weekend, up from 38.2 million in 2024. (AAA)
- Top domestic hot spots for Memorial Day weekend include Orlando, Seattle and New York City. (AAA)
- 21 million passengers were expected to fly out of U.S. airports during the 2025 Memorial Day weekend (Thursday to Tuesday). (Hopper)
- Average domestic airfare was $258 for the 2025 Memorial Day weekend, up slightly from $256 in 2024. (Hopper)
- Car rental prices for the extended 2025 weekend were expected to average $443 a day, in line with the same period in 2024. (Hopper)
- From Memorial Day to Labor Day, Americans consume 7 billion hot dogs, which translates to 818 hot dogs a second. (National Hot Dog and Sausage Council)
- Memorial Day was originally called Decoration Day. (U.S. Census Bureau)
- Memorial Day didn’t become a federal holiday until 1971. (U.S. Census Bureau)

10 Father’s Day spending statistics
- 63% of consumers planned to celebrate Father’s Day in 2025 — the same as in 2024. (Numerator)
- 35% of celebrators expected to gather with friends and family for Father’s Day in 2025 — five percentage points below the 40% who expected to get together with those groups for Mother’s Day. (Numerator)
- 33% of Father’s Day 2025 celebrators planned to go out to eat — the fourth-highest among tracked holidays. (Numerator)
- 95% of celebrators expected to buy something for Father’s Day this year — five percentage points higher than the 90% who said the same for Mother’s Day. (Numerator)
- Consumers expected to spend a record $24.0 billion to celebrate Father’s Day in 2025, up from $22.4 billion in 2024. (National Retail Federation)
- Spending per person was expected to reach $199 in 2025, up from $190 in 2024 and $196 in 2023. (National Retail Federation)
- The top Father’s Day gifts in 2025 were expected to be greeting cards (58%), clothing (55%), special outings (53%), gift cards (50%) and personal care items (33%). (National Retail Federation)
- 41% of people expected to shop online for Father’s Day 2025, while 35% preferred shopping at department stores, 23% at discount stores and 22% at specialty stores. (National Retail Federation)
- Father’s Day is the fourth-largest holiday for sending cards in the U.S., at 72 million annually. (Hallmark)
- 50% of Father’s Day cards are for dads, while nearly 20% are for husbands. (Hallmark)
There are about 72 million fathers in the U.S., with 29 million of them also being grandfathers. (U.S. Census Bureau)

8 Fourth of July spending statistics
- 67% of Americans planned to celebrate the Fourth of July in 2025 — up two percentage points from 2024. (Numerator)
- 49% of celebrators prepare one to two weeks before the Fourth of July — the highest in this range among the 14 tracked holidays. (Numerator)
- 79% of Fourth of July 2025 celebrators expected to buy food — the fourth-highest among the tracked holidays. (Numerator)
- Americans expected to spend an average of $92.44 on July Fourth in 2025. (National Retail Federation)
- Americans expected to spend $8.9 billion on the Fourth of July in 2025, down from $9.4 billion in 2024 and $9.5 billion in 2023. (National Retail Federation)
- A record 72.2 million Americans were expected to travel 50 miles or more from their homes on the Independence Day 2025 weekend. (AAA)
- 5.8 million Americans were expected to travel by airplane for the 2025 Fourth of July weekend. (AAA)
- On July Fourth, Americans consume an estimated 150 million hot dogs. (National Hot Dog and Sausage Council)
Macy’s Fourth of July fireworks display in New York City uses 55 times more fireworks than the average show in the U.S. (Baruch College)

7 Labor Day spending statistics
- 40% of Americans planned to celebrate Labor Day in 2025 — the fourth-lowest across the 14 tracked holidays. (Numerator)
- Gen Xers (66%) were the most likely age group expected to celebrate Labor Day in 2025, ahead of baby boomers (65%) and Gen Zers/millennials (59%). (Numerator)
- Over half (51%) of celebrators planned to gather with friends and family for Labor Day this year. (Numerator)
- 91% of Labor Day 2025 celebrators expected to buy something — the second-lowest across the tracked holidays. (Numerator)
- 82% of celebrators expected to buy food for Labor Day this year — tied with Thanksgiving and Memorial Day as the highest. (Numerator)
- Among intended alcohol buyers, beer (74%) was the top choice for Labor Day 2025. Spirits (44%), hard seltzers or canned cocktails (43%) and wine (39%) followed.
- The top domestic Labor Day destinations are Seattle, Orlando, Fla., and New York. (AAA)
The Labor Day holiday was first celebrated in September 1882 in New York City. (U.S. Department of Labor)

16 Halloween spending statistics
- Americans who celebrated Halloween were expected to spend an average of $192 in 2025, up from $172 in 2023. (LendingTree)
- The most common purchases for Halloween 2025 were expected to be candy (60%), pumpkins and/or carving supplies (35%) and outdoor decorations (34%). (LendingTree)
- 31% of Halloween celebrators have gone into debt while overspending on Halloween, including 25% who expected to do so in 2025. (LendingTree)
- 61% of spenders expected to forego Halloween 2025 purchases due to economic uncertainty. (LendingTree)
- 60% of consumers planned to celebrate Halloween in 2025. (Numerator)
- 48% of celebrators plan one to two months in advance of Halloween — the highest in this range among the 14 tracked categories. (Numerator)
- 32% of Halloween 2025 celebrators planned to gather with friends and family — the third-lowest among the tracked holidays. (Numerator)
- 97% of celebrators planned to make a holiday-related purchase in 2025 — tied for the highest among the tracked holidays. (Numerator)
- 21% of Halloween 2025 celebrators planned to cook or bake at home, ahead of ordering food for takeout or delivery (11%) and going out to eat (9%). (Numerator)
- 67% of spenders planned to spend $100 or less on Halloween 2025. (Numerator)
- 63% of spenders expected to shop at big-box stores for Halloween 2025, ahead of grocery stores (43%) and online retailers (36%). (Numerator)
- Total projected spending for Halloween 2025 was a record $13.1 billion. (National Retail Federation)
- $4.3 billion was expected to be spent for Halloween 2025 on costumes, $4.2 billion on decorations, $3.9 billion on candy and $700 million on greeting cards. (National Retail Federation)
- Witch, vampire, pirate, cat and Batman were adults’ most popular costume choices for Halloween 2025. (National Retail Federation)
- The top costume picks for kids in 2024 were Spider-Man, princess, witch and ghost. (National Retail Federation)
- Americans exchange about 20 million Halloween cards each year. (Hallmark)
Halloween is behind New Year’s Eve and Super Bowl Sunday as the third-biggest U.S. party day. (Hallmark)

17 Thanksgiving spending statistics
- Potential Thanksgiving hosts planned to spend an average of $487 in 2025 — up from $431 in 2024. (LendingTree)
- Potential six-figure hosts planned to spend the most — $633 — on Thanksgiving 2025, followed by millennials ($594) and parents with kids under 18 ($590). (LendingTree)
- 59% of Americans intended to be hosts for Thanksgiving in 2025. (LendingTree)
- 42% of potential hosts planned to use a credit card to cover some of their Thanksgiving 2025 expenses. (LendingTree)
- 60% of Thanksgiving celebrators claimed that inflation would impact their budget or plans in 2025. (LendingTree)
- 88% of consumers planned to celebrate Thanksgiving in 2025 — the second-highest among 14 tracked holidays behind Christmas. (Numerator)
- 10% of celebrators plan more than three months in advance for Thanksgiving. (Numerator)
- 65% of Thanksgiving 2025 celebrators planned to gather with friends and family — the second-highest behind Christmas. (Numerator)
- 92% of celebrators planned to make a holiday-related purchase in 2025 — tied for the third-lowest across the tracked holidays. (Numerator)
- 82% of Thanksgiving 2025 celebrators planned to purchase food, while 33% expected to buy alcohol. (Numerator)
- 51% of celebrators planned to cook or bake at home for Thanksgiving in 2025 — the highest among the tracked holidays — ahead of going out to eat (7%) and ordering food for takeout or delivery (6%). (Numerator)
- 51% of spenders planned to spend more than $100 on Thanksgiving 2025 — the second-highest across the tracked holidays. (Numerator)
- 67% of spenders expected to shop at grocery stores for Thanksgiving 2025, ahead of big-box stores (47%) and online retailers (16%). (Numerator)
- In 2025, shoppers collectively spent $44.2 billion online during “Cyber Week” (Thanksgiving to Cyber Monday). (Adobe)
- A record 202.9 million consumers went shopping over the Thanksgiving holiday weekend in 2025, up from $197.0 million in 2024 and 200.4 million in 2023. (National Retail Federation)
- On Thanksgiving 2025, Americans were expected to waste nearly 320 million pounds of food. (ReFed)
- 16 million Thanksgiving cards are exchanged each year. (Hallmark)

22 winter holidays spending statistics
- The amount of holiday debt taken on by Americans who accumulated it in 2025 averaged $1,223, up from $1,181 in 2024. (LendingTree)
- 63% of consumers accumulating holiday debt in 2025 expected to take three months or more to pay it off. (LendingTree)
- 62% of these consumers said their debt came, at least partly, from credit cards. Meanwhile, 35% said it came from buy now, pay later (BNPL) loans and 32% from store credit cards. (LendingTree)
- Retail spending drops 22.4% between December and January. (LendingTree)
- 90% of consumers planned to celebrate Christmas in 2025 — the highest among the 14 tracked holidays. (Numerator)
- 37% of celebrators plan more than three months in advance for Christmas — the highest among the tracked holidays by 14 percentage points. (Numerator)
- 66% of Christmas 2025 celebrators planned to gather with friends and family — the highest among the tracked holidays. (Numerator)
- 97% of celebrators planned to make a holiday-related purchase in 2025 — tied for the highest (with Halloween) among the tracked holidays. (Numerator)
- 75% of Christmas 2025 celebrators planned to purchase gifts, while 70% expected to buy food. (Numerator)
- 48% of celebrators planned to cook or bake at home for Christmas in 2025, ahead of going out to eat (14%) and ordering food for takeout or delivery (9%). (Numerator)
- 80% of spenders planned to spend more than $100 on Christmas 2025, while 10% expected to spend $50 to $100 and 10% planned to spend less than that. (Numerator)
- 64% of spenders expected to shop at big-box stores for Christmas 2025, ahead of online retailers (58%) and grocery stores (51%). (Numerator)
- 5% of consumers planned to celebrate Hanukkah in 2025. (Numerator)
- 23% of celebrators plan more than three months in advance for Hanukkah. (Numerator)
- 57% of Hanukkah 2025 celebrators planned to gather with friends and family. (Numerator)
- 96% of celebrators planned to make a holiday-related purchase for Hanukkah this year. (Numerator)
- 69% of Hanukkah 2025 celebrators planned to purchase food, while 54% expected to buy gifts. (Numerator)
- 49% of celebrators planned to cook or bake at home, ahead of going out to eat (15%) and ordering food for takeout or delivery (12%). (Numerator)
- 47% of spenders planned to spend more than $100 on Hanukkah 2025, while 27% expected to spend less than $50 and 26% planned to spend $50 to $100. (Numerator)
- 54% of spenders expected to shop at grocery stores for Hanukkah 2025, ahead of big-box stores (48%) and online retailers (45%). (Numerator)
- During the 2025 holiday season from Nov. 1 through Dec. 24, retail sales increased 3.9%. (Mastercard)
- Total holiday season online spending in November and December totaled $257.8 billion in 2025. (Adobe)
Kwanzaa was created in 1966. The name was derived from the Swahili phrase “matunda ya kwanza,” meaning “first fruits.” (National Museum of African American History and Culture)

8 New Year’s Eve spending statistics
- 65% of consumers planned to celebrate New Year’s Eve at the end of 2025. (Numerator)
- 10% of celebrators plan more than three months in advance — tied for the third-lowest among the 14 tracked holidays. (Numerator)
- 55% of New Year’s Eve 2025 celebrators planned to gather with friends and family. (Numerator)
- 93% of celebrators planned to make a holiday-related purchase this year. (Numerator)
- 73% of New Year’s Eve 2025 celebrators planned to purchase food, while 51% expected to buy alcohol. (Numerator)
- 33% of celebrators planned to cook or bake at home this New Year’s Eve, ahead of going out to eat (17%) and ordering food for takeout or delivery (15%). (Numerator)
- 36% of shoppers planned to spend less than $50 on New Year’s Eve 2025, while 25% expected to spend $50 to $100 and 38% planned to spend more than $100. (Numerator)
- 51% of shoppers expected to shop at grocery stores for New Year’s Eve 2025, ahead of big-box stores (47%) and online retailers (18%). (Numerator)
- Hallmark made its first New Year’s cards in 1915. (Hallmark)
- The Romans first observed New Year’s in 153 B.C. (Hallmark)
Sources
- LendingTree
- Numerator
- National Retail Federation
- CandyStore.com
- Hallmark
- History
- NIQ
- Bureau of Labor Statistics
- Society of American Florists
- U.S. Census Bureau
- AAA
- Hopper
- National Hot Dog and Sausage Council
- Baruch College
- U.S. Department of Labor
- Adobe
- ReFed
- Mastercard
- National Museum of African American History and Culture
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