SAN FRANCISCO, Calif., July 26, 2006 - Lori Collins, senior vice president and general manager for LendingTree Exchange and GetSmart, speaks today about recent trends and best practices with online mortgage lead generation at Inman News’ first Internet Mortgage Market Summit held at Real Estate Connect in San Francisco, Calif.
Ms. Collins is a financial services industry veteran and has been with LendingTree since 2000. “As Internet adoption grows among consumers, it is important for lenders to realize that online lead aggregation is a profitable and consistent lead source,” says Ms. Collins. “Online leads will continue to be a high quality source for lenders and an incremental way to reach new customers and close more loans.”
1500+ real estate and mortgage leaders are expected to gather together at the San Francisco Real Estate Connect 2006 conference to learn about emerging technologies, make deals, exchange ideas and go one-on-one with the powerful and celebrated. This year, Real Estate Connect will kick off the first Internet Mortgage Marketing Summit including a full day of best in class panels covering topics such as recent trends and best practices in online mortgage lead generation, attracting and working with Internet leads and effective advertising channels that drive more and profitable traffic.
For more information about the inaugural Real Estate Connect Internet Mortgage Marketing Summit, please visit http://www.inman.com/connectsf/MortgageSummit.aspx.
About LendingTree, LLC
LendingTree, LLC is the nation’s number one online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 18 million loan requests and $141 billion in closed loan transactions. LendingTree provides access to mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, and credit cards via www.lendingtree.com and 800-555-TREE.
Founded in 1998 with headquarters in Charlotte, North Carolina, LendingTree, LLC is part of IAC Financial Services and Real Estate, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), which also owns or operates LendingTree Loans, LendingTree Settlement Services, LLC, GetSmart®, RealEstate.com®, Domania®, and iNest®.