LendingTree Partners with American Express to Launch $25,000 “You Win” Sweepstakes

Released  April 5, 2004
By Megan Greuling

CHARLOTTE, N.C., April 5, 2004LendingTree, Inc.®, the leading online lending and real estate exchange, has launched the "You Win" sweepstakes, where all entrants are winners with LendingTree and American Express. Winners will receive an interactive online financial guide and access to a financial advisor from American Express to help them make smart financial planning decisions. One lucky winner will receive a personalized American Express branded gift card worth $25,000. "Partnering with American Express makes perfect sense; we are excited to offer our customers more tools to make better financial decisions," said Bob Harris, chief marketing officer of LendingTree. "Giving our customers the opportunity to sit down with an American Express Financial Advisor, at no cost, enables them to work with an expert to create a sound personal portfolio and be in control of their finances."

"LendingTree offers services that fit perfectly with just about any comprehensive financial plan," said Phil Gorman for American Express. "Whether customers want to obtain or refinance a mortgage, get a home equity loan, or find a REALTOR®, LendingTree and American Express will help them solidify their personal finances and provide advice that makes everyone a winner. Putting them in the running to win $25,000 just helps to sweeten the deal even more."

In addition to the sweepstakes, LendingTree currently rewards its customers who use the Realty Services program to buy or sell their home a with a personalized American Express branded gift card in values up to $2000. Over 150 select merchant establishments accept the unique gift card, co-branded with the LendingTree logo, including many popular home-furnishing retailers such as Williams-Sonoma, Pottery Barn, and Linens & Things.

To see a complete list of sweepstakes rules and details, visit www.lendingtree.com.

About American Express Incentive Services
American Express Incentive Services (AEIS) provides business customers with a wide array of incentive and stored value card products for consumer promotions and employee rewards. AEIS distributes American Express branded Gift Card solutions to the Real Estate, Mortgage, and Homebuilding industries.

American Express Financial Advisors is one of the nation's leading financial planning companies. It is part of the American Express Financial Corporation, which currently owns or manages more than $312 billion in assets. Through a network of more than 10,500 financial advisors and its online brokerage, the company provides financial advice, long-term financial planning and high quality financial products to more than 2.7 million clients throughout the United States.

About LendingTree, Inc.
Founded in 1996, LendingTree, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), is the leading online lending Exchange that connects consumers, Lenders, REALTOR®, and related service providers. The LendingTree Exchange is made up of more than 200 banks, lenders, and brokers (Lenders) and has facilitated nearly $75 billion in closed loans since inception. More than 12 million consumers have accessed the LendingTree Exchange through the Company's site at www.lendingtree.com and through online and offline partners. Loans available via the LendingTree Exchange include home mortgage, home equity, automobile, personal, debt consolidation, and credit cards. LendingTree is the No. 1 brand in the online lending for consumers, with 67 percent national awareness. The LendingTree Lend-X technology has been cited as 'the platform of choice'(a) for online lending and has been adopted by industry leaders to power their online lending initiatives. The LendingTree Realty Services offering connects consumers to a nationwide network of approximately 10,000 REALTOR®. The Company's services and products are specifically designed to empower consumers, Lenders, and related service providers throughout the lending process, delivering convenience, choice, and excellent value.

(a) Resuscitating Mortgage Lending. Forrester Research, March 2001

REALTOR® — A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTOR® and subscribes to its strict Code of Ethics.