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How Does LendingTree Get Paid?

LendingTree is compensated by companies on this site and this compensation may impact how and where offers appear on this site (such as the order). LendingTree does not include all lenders, savings products, or loan options available in the marketplace.

Country vs. City: Which Has the Larger Balances and Better Credit Scores?

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Content was accurate at the time of publication.

The divide between the city and the country has been a cultural touchpoint for centuries. But when it comes to Americans in rural or urban areas, the differences between these two ways of living extend into finances, too.

While rural Americans have lower household incomes than those living in urban areas, they also have lower living costs, according to the U.S. Census Bureau. Residents of U.S. metropolitan areas, on the other hand, have higher poverty rates and wider income inequality gaps.

Do these divergences in economic and financial circumstances also impact how people use credit and manage debt? Using anonymized credit report data of LendingTree users, we set out to answer this question. We compared credit profiles of users residing in or outside of a Metropolitan Statistical Area, as defined by the U.S. Census Bureau.

Our results reveal that residents of metropolitan and rural areas do have distinct styles of borrowing money and managing debt. Overall, urban consumers tended to have higher debt balances than rural consumers — but the rural borrowers had slightly lower credit scores. Here’s a complete look at how people deal with debt and credit in the city versus the country.

Key findings

  • Urban borrowers owe more than rural borrowers. Urban borrowers owe an average of $132,155 across all loan types, including mortgages. Rural borrowers owe nearly $40,000 less on average, with typical total debts of $92,484.
  • City borrowers have a slightly better average credit score than those who don’t reside within a metro area. The average credit score of a metro consumer (typically, both urban and suburban consumers) in December 2018 was 673, while the average score of rural consumers was 670.
  • Rural borrowers were also slightly more likely to have dings on their credit report. Just under half (47%) of rural consumers have at least one delinquency, versus 44% of urban consumers.
  • Rural borrowers have significantly smaller average mortgage balances, owing $124,169, while urban homeowners’ mortgage balances average $218,469.
  • Metro borrowers who carry credit card balances owe more than rural borrowers with a balance. In 2018 the average balance among city borrowers was $11,188, while rural borrowers had an average balance of $8,936.
  • The one category where rural borrowers carry a larger balance is auto loans. The average rural loan consumer owes $24,477 on their vehicles, while city dwellers owe an average of $23,530.
  • Borrowers with a student loan who live in the city owe an average of $42,248 on their student loans, versus $34,720 of rural borrowers.

Americans in metropolitan areas carry more debt

Across three of the four types of debt we compared, metro-area dwellers owed higher balances than residents in rural areas.

Mortgages: For home loans, the costs of living can help explain the gap — housing prices tend to be lowest in non-metropolitan areas, according to Brookings. This makes buying a home in a rural area both more affordable and accessible, as shown by rural Americans’ higher homeownership rates of 81% compared with 60% among urban residents.

Lower home prices also lead to lower mortgage balances, as rural homeowners can take out smaller home loans to match. Our study finds that among people with a mortgage, urban residents owed $94,300 more on average than those in rural areas.

Auto loans: Borrowing for vehicles was the one category in which rural residents owed more than those in metropolitan areas. Car values and prices tend to hold steady and won’t vary as much as housing prices, meaning that the lower costs of living won’t be reflected here. Looking just at people who held auto loans, those living in rural areas owed $947 more on their car loans than those living in urban areas.

This could be explained in part by the limited transportation options in rural versus urban areas. People living in metro areas have alternative transportation, such as public transit or commuting by bike. Those in rural areas, on the other hand, won’t have those same options and are more likely to live farther from work or amenities. This makes a reliable car a necessity that many rural Americans are willing to pay — or borrow — a little more to get.

Student loans: The significant gap in student loan balances also correlates to differing levels of education among rural and urban residents.

In urban communities, 62% of people 25 and older have at least some college education, and a third hold a bachelor’s degree, according to a report from the U.S. Department of Agriculture. By comparison, 50% of rural residents 25 and older have some college education, and only 19% have a bachelor’s degree.

Among consumers who hold student loans, urban Americans’ balances are $7,528 higher than those owed by rural borrowers. With more city dwellers who attended college and earned a degree than rural residents, it makes sense that they would be borrowing more to pay for educational costs.

Credit cards: Differences in credit card borrowing are not as stark between rural and urban Americans. Among people who had a credit card balance, however, those living in metropolitan areas tended to owe more — $2,252 more, on average.

Urban cardholders’ higher balances can be partially explained by higher incomes in metropolitan areas. Rural households have median household incomes of $52,400, and urban households earn slightly more at $54,300. With higher incomes, urban dwellers might have a little more discretionary income and higher spending.

Rural consumers have lower credit scores, more delinquencies

Despite having lower debt balances overall, rural consumers tend to struggle a little more with managing their debt. At least, that’s what a look at credit scores in rural versus urban areas indicates.

Credit scoring models are designed to weigh borrowers’ borrowing behaviors and responsible debt repayment. So lower credit scores among rural consumers indicate they’re not keeping up with credit commitments quite as well as those living in metropolitan areas.

Still, the difference between credit scores for the two demographic groups is fairly small, at just 3 points. And for both, these average scores fall just within the range of good credit scores. This is a sign that in both areas, most borrowers are keeping debt affordable and making payments in a timely fashion.

Another insight into responsible borrowing and repayment is taking a look at delinquencies. Rural consumers are more likely to have at least one debt delinquency listed on their credit report, at 46.6%, compared with 44% of urban consumers.

This difference is fairly small and falls in line with the differences in credit scores already discussed. But it does underline that when it comes to credit habits, people living in metropolitan areas tend to have more favorable handling of debt and payments compared with those in rural areas.

Managing debt and credit, no matter where you live

Whether you prefer country living or the faster pace of the big city, debt and credit are likely to be a big part of managing your finances. Fortunately, the core principles of responsible borrowing and building credit are the same no matter where you live:

  • Borrow minimally and carefully. Limiting debt upfront is the best way to keep it manageable in repayment. Avoid taking on unnecessary debt. When borrowing is a necessity, as is often the case with big purchases such as a home, car or college, limit your balance. Save up and pay for what you can in cash, and look for affordable options that fit your budget.
  • Always pay the minimum, and pay it on time. Making on-time payments will help you build a solid payment history, which is the single most important factor for building credit. Take note of the minimum monthly payment and due date for each credit account. Then, make sure that you have a system in place to send in on-time, full payments each month. Setting up automatic payments can be an easy way to do this, but even paper checks are fine as long as you send them on time.
  • Pay down credit card debt. Eliminating debt balances will help you avoid interest charges and free up monthly cash flow. So if you have the funds available to make extra payments, do it! Start by paying off credit cards first. These balances tend to carry the highest interest rates, so you’ll often save the most by paying off credit cards first. As your credit card balances fall, so will your credit utilization ratio. This ratio is another important factor for your credit score, and keeping balances at 30% or less of your total credit limits can help boost your credit.
  • Consider refinancing or debt consolidation. If you face higher interest rates on any of your debts or monthly payments are unaffordable, refinancing or consolidation can also help. These debt management strategies allow you to replace existing debt with a new loan that better suits your current needs and credit score. If you took out an auto loan a couple of years ago and your credit score has since improved, for example, you could refinance the car loan to get a lower rate. Or if you have credit card balances, a debt consolidation loan can help simplify paying them off and even lessen the interest you pay.

As you take these steps, you’ll see the benefits. Responsibly managing debt will ease strain and stress in your monthly budget and improve your credit score in the process. And with a higher credit score, you’ll be able to borrow at affordable rates the next time you need a loan.

Americans living in both rural and metropolitan areas can secure their finances by paying closer attention to debt and credit situations and taking steps to improve them.


LendingTree used an anonymized sample of LendingTree accountholders from October through December 2018 to determine average and median credit scores and credit card balances of rural and urban consumers. Urban consumers were defined as residing within a U.S. Census Bureau Metropolitan Statistical Area (MSA), while rural consumers resided outside of these areas. LendingTree currently has over nine million users.