Having loyal customers is an essential element in growing a business. Customer loyalty programs typically pay off because it creates repeat business and also helps to ensure positive word-of-mouth.
AVO Realty fosters an ongoing relationship with customers. “We do a lot of client events,” Bruton said. That includes an Easter egg hunt, a fall festival with a petting zoo, picnics in a park and photos with Santa. “We make sure that we reach out to (customers) many, many times throughout the year,” Bruton said.
For VIP clients who have used AVO Realty services multiple times, Bruton might invite them to a sporting event and provide VIP seats, or take them out for a steak dinner.“I believe it’s important that they have us in mind so they never forget us. We want to make sure that we’re always in the position to be their Realtor for life.”
Bruton has also found that offering a variety of additional services beyond just selling real estate creates a positive relationship with customers. “Our clients get access to our local vendor partners,” she said. “It might be moving companies or home inspectors or lenders that pay for their appraisals. We are always focused on improving the customer loyalty.”